Technology in the Overseas Education Sector: Rise of EdTech Entrepreneurs
The overseas education industry is
getting an increasing boost in the Indian market thanks to the increased
spending on higher education by Indians. Indians increasingly tend to opt for
foreign education due to the heavy emphasis in India on foreign qualification
and other advantages such as high-tech research and specialized courses. Many
students also want to experience a foreign lifestyle and gain multi-cultural
experiences in developed countries such as the US and the UK, as such they opt
to study in foreign universities.
Thus, the Overseas Education sector promises
to come up as the most successful and promising business in the industry, generating huge profits by catering to countless foreign
education aspirants. In recent years, this sector has flourished a lot, thanks
to the myriad services that have become accessible through the medium of
technology.
The Catalysing
Effect of Technology on the Overseas Education Sector
Owing to the widespread accessibility
provided by the internet and the development of specialized service portals, most
of the services are being taken care online, which were previously accomplished
after weeks of correspondence. Course and university selection is now
streamlined through specialized portals that provide hundreds of shortlisted
programs and universities in accordance with the Student’s profile. Counselors can
now offer students with a huge variety of courses to opt from.
Applications to universities are
easily sent online keeping in track the deadlines. Scholarships can also be
searched for and applied, through their specific websites. Visa authorities of
most countries have dedicated portals to provide details on visa requirements
and accept applications. Acceptance and rejection reports are also sent
concurrently to wind up the process as quickly as possible.
Franchise
Opportunities on the Rise
All this has paved the way for skilled
service providers in this steadily growing industry. This, in turn, has led to
increased Franchise Opportunities in India for Professionals in the foreign education sector. Partnering up with
established names in the study-abroad industry would immensely benefit professionals
with business acumen.
The Franchiser can aid the Franchisees by providing access to a
variety of specialized tools and services in addition to step-by-step support.
The Need for
EdTech Entrepreneurs
Gone are the days when counseling was
a simple matter of verbal marketing. Nowadays, with well-informed customers
expecting top-notch services, the businessman cannot afford to be disconnected
from technology. Tech savvy individuals have access to multiple opportunities
and alternatives and it is these people who dominate the market. Education and
technology have become intimately interlinked in the form of EdTech. EdTech
specialists use the latest technology to augment all aspects of their education
business, thereby keeping their services up-to-date and also satisfying
customer needs.
EdTech professionals also dominate
the Overseas Education Sector , since this sector relies
heavily on online communication and updated information. An entrepreneur who makes
the best use of Online Portals, Targeted Platforms, And Social Media can scale the business ladder very quickly.
A threefold strategy for EdTech
professionals towards maintaining and growing their business is:
1. Maintaining an updated
knowledge base on Universities, Programs, Country -specific regulations, and deadlines through the various University Websites, Portals , Newsletters etc.
2. Keeping Clients informed on case-specific developments through periodic
emails, alerts, and reminders.
3. Social Media Marketing over major platforms to popularize the Business, thereby generating new leads.
It is in
these areas that the Studies Abroad franchisee
receives major help from the Parent
Organization /Franchiser.
The franchisor has a well-developed system in place covering all aspects of Counseling
and Marketing.
The franchisee is provided exclusive access to these Valuable Resources such
as Course Finder, Student CRM, Partner Portal, and Web Presence, in
addition to an assured support system to troubleshoot any problems faced.
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