Technology in the Overseas Education Sector: Rise of EdTech Entrepreneurs














The overseas education industry is getting an increasing boost in the Indian market thanks to the increased spending on higher education by Indians. Indians increasingly tend to opt for foreign education due to the heavy emphasis in India on foreign qualification and other advantages such as high-tech research and specialized courses. Many students also want to experience a foreign lifestyle and gain multi-cultural experiences in developed countries such as the US and the UK, as such they opt to study in foreign universities.
Thus, the Overseas Education sector promises to come up as the most successful and promising business in the industry, generating huge profits by catering to countless foreign education aspirants. In recent years, this sector has flourished a lot, thanks to the myriad services that have become accessible through the medium of technology. 

The Catalysing Effect of Technology on the Overseas Education Sector
Owing to the widespread accessibility provided by the internet and the development of specialized service portals, most of the services are being taken care online, which were previously accomplished after weeks of correspondence. Course and university selection is now streamlined through specialized portals that provide hundreds of shortlisted programs and universities in accordance with the Student’s profile. Counselors can now offer students with a huge variety of courses to opt from.
Applications to universities are easily sent online keeping in track the deadlines. Scholarships can also be searched for and applied, through their specific websites. Visa authorities of most countries have dedicated portals to provide details on visa requirements and accept applications. Acceptance and rejection reports are also sent concurrently to wind up the process as quickly as possible.

Franchise Opportunities on the Rise
All this has paved the way for skilled service providers in this steadily growing industry. This, in turn, has led to increased Franchise Opportunities in India for Professionals in the foreign education sector. Partnering up with established names in the study-abroad industry would immensely benefit professionals with business acumen.
The Franchiser can aid the Franchisees by providing access to a variety of specialized tools and services in addition to step-by-step support.

The Need for EdTech Entrepreneurs
Gone are the days when counseling was a simple matter of verbal marketing. Nowadays, with well-informed customers expecting top-notch services, the businessman cannot afford to be disconnected from technology. Tech savvy individuals have access to multiple opportunities and alternatives and it is these people who dominate the market. Education and technology have become intimately interlinked in the form of EdTech. EdTech specialists use the latest technology to augment all aspects of their education business, thereby keeping their services up-to-date and also satisfying customer needs.
EdTech professionals also dominate the Overseas Education Sector , since this sector relies heavily on online communication and updated information. An entrepreneur who makes the best use of Online Portals, Targeted Platforms, And Social Media can scale the business ladder very quickly.
A threefold strategy for EdTech professionals towards maintaining and growing their business is:
1.     Maintaining an updated knowledge base on Universities, Programs, Country -specific regulations, and deadlines through the various University Websites, Portals , Newsletters etc.
2.     Keeping Clients informed on case-specific developments through periodic emails, alerts, and reminders.
3.     Social Media Marketing over major platforms to popularize the Business, thereby generating new leads.     

It is in these areas that the Studies Abroad franchisee receives major help from the Parent Organization /Franchiser. The franchisor has a well-developed system in place covering all aspects of Counseling  and Marketing. The franchisee is provided exclusive access to these Valuable Resources such as Course Finder, Student CRM, Partner Portal, and Web Presence, in  addition to an assured support system to troubleshoot any problems faced.

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